Why Now? | The Racquet Sports Market is Booming
The Rise of Badminton Is Here. The Courts Aren’t.
Once a niche activity, badminton is gaining traction across the U.S., especially among diverse, multi-generational communities. Demand is growing for high-quality facilities with year-round access and tournament-ready environments.
Pickleball’s Rapid Rise Is Outpacing Infrastructure
With 19.8M U.S. players in 2024 (up 311% in three years), pickleball is the fastest-growing sport in America for the fourth consecutive year. Yet the industry still needs an estimated $1B+ in new court construction over the next 5–7 years to meet demand.
Kotofit is positioned to capture this gap with purpose-built, tournament-ready space.
Combined Market: $10B+ Industry Potential
Why Kotofit Wins
The Numbers Speak
- Engineered support attractive margins and strong unit performance through smart club design and programming.
- High member retention—players stay engaged and keep coming back to play.
- Positioned within one of the fastest-growing racquet sports markets.
- Strong member satisfaction reflected in repeat play and positive reviews.
Diverse Revenue Streams
- Two complementary sports that appeal to different, but overlapping, demographics.
- Multiple revenue channels: memberships, court rentals, group and private coaching, corporate leagues and events, tournaments, and pro shop sales.
Training & Support
- End-to-end support from site selection and build-out through pre-opening and grand opening.
- 1–2 weeks of immersive training at HQ, plus on-site support.
- Learn daily operations, member engagement, and systems execution with hands-on guidance.
- Ongoing coaching, marketing, and performance check-ins.
- Comprehensive operations manual and playbooks including approved vendor network, marketing playbook.
Turnkey Operations
You’re not building from scratch; you’re launching with proven systems.
- State-of-the-art climate-controlled clubs with tournament-grade courts
- Integrated technology platform: booking, scheduling, billing.
- Fully Automated operations for ease of management
Are You a Good Fit for Kotofit?
What We’re Looking For
- Passion for racquet sports or fitness
- Commitment to operational excellence
- Team leadership and people development skills
- Entrepreneurial spirit with discipline
- Strong local network and marketing mindset
- Coachable, organized, and proactive
You Don’t Need
- Prior franchise experience
- A professional racquet sports background
- Real estate expertise (we guide you)
- Sports facility or tech experience
If you’re community-focused, process-driven, and ready to lead a high-energy business, Kotofit may be the perfect fit.
Investment & Timeline
Estimated Investment
$220K - $860K
*Includes buildout, equipment, systems, training, and working capital.
Franchise Fee
$40,000
Royalty Fee
7%
*of Gross Revenue
Your 5-Step Path to Opening (6–9 Months)
01. Submit Inquiry
02. Discovery Call
03. Franchise Disclosure Review & Approval
04. Site Selection & Lease Signing
05. Training & Grand Opening Support
What Our Members Are Saying
“There’s nowhere else like Kotofit. It’s professional, fun, and built for players like me.”
“We play here every week. It’s the perfect community club.”
“The courts are pro-quality. It feels like you're playing internationally.”
“I joined for pickleball, but now I train in both.”
“My kids, my parents, and I all come here. That says everything.”
Bring Kotofit to Your City
Launch a high-demand indoor racquet sports club backed by a proven model, strong brand momentum, and ongoing support. Start the franchise conversation today.
Kotofit 189 Brunswick St Jersey City, NJ 07302
201-885-8582 (or sales number)
[email protected] (or sales email)
* This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.
Kotofit 189 Brunswick St Jersey City, NJ 07302
201-885-8582 (or sales number)
[email protected] (or sales email)
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