Blue Divine Aesthetics is not an everyday med spa. It is a results-driven medical aesthetics and wellness practice built on advanced technology, clinical expertise, and highly customized treatment protocols. Elevated experience + stunning results.
Located in the heart of Buckhead for more than a decade, Blue Divine has set the standard in Atlanta for sophisticated skin rejuvenation, laser treatments, and vitality therapies—earning the trust of thousands of patients across diverse skin types and complex concerns.
Innovation has always been at the center of the practice. From being one of the first in the Southeast to adopt Hydrafacial more than a decade ago to becoming the first to introduce NeoGen plasma skin regeneration to Atlanta, founder Kalen Wheeler has consistently led the way in bringing breakthrough technologies to the market and in engaging the community about exciting new options for putting their best skin forward.
Now, Blue Divine is opening the door to franchise partners who want to bring this proven model to their own city.
With a membership-driven revenue structure, state-of-the-art devices, and protocols designed to safely and effectively treat even the most challenging skin conditions, Blue Divine provides a powerful foundation for building a thriving aesthetics practice.
This is aesthetic medicine elevated—where expertise leads, technology performs, and results speak for themselves.
Why Franchise with Blue Divine Aesthetics
Experience Meets Intentional Design
Every aspect of the Blue Divine model, from treatment flow to service cadence, is built from real client interactions, not corporate guesswork.
Brand Equity You Can Feel
This isn’t a new logo or an untested concept. Blue Divine has been sought out by celebrities, professionals, and loyal clients for over a decade. That visibility becomes your advantage.
Retention Is Baked In
With high-touch care, proprietary service protocols, and a discreet client experience, Blue Divine fosters emotional loyalty, encouraging repeat bookings.
Growth That Doesn’t Dilute
Our model is built to scale without compromising brand perception or client results. Each location remains elevated, not overextended.
Our mission
Elevating Beauty & Vitality. Empowering Confidence.
Our mission is to deliver the gold standard in aesthetics through cutting-edge treatments, an inclusive approach to skincare, and an elevated client experience rooted in trust, discretion, and results.
Founded by Kalen Wheeler, Blue Divine has spent over a decade perfecting a luxury med-spa model that blends advanced technology, personalized care, and a warm, welcoming environment that keeps clients coming back again and again.
Who We’re Looking For
We welcome entrepreneurs and medical professionals who share a passion for luxury aesthetics, exceptional service, and thoughtful brand stewardship. No medical background is required, only a commitment to excellence and a desire to build a destination that inspires confidence.
Investment snapshot
- Franchise Fee ............................................................................................ $50,000
- Estimated Initial Investment ..................... $642,767 – $1,030,500
- Royalty Fee .................................................................... 6% of Gross Sales
Your investment includes brand training, location support, market launch materials, and a complete operational system developed over years of hands-on experience.
Blue Divine Partnership Advantages
1. Two-Phase Training
We start with immersive training at our Atlanta flagship, followed by personalized, hands-on guidance at your location before you open your doors.
2. Operational Systems
From real estate selection to treatment room layout, staffing models to POS software, we guide you through every step of launching and running your med-spa efficiently.
3. Marketing Support
We help you build buzz and fill your appointment book with a local marketing launch plan, branded campaigns, and a proven client membership system that drives retention and cash flow.
Start Your journey
Submit your inquiry and we’ll schedule a private conversation to explore your market opportunity.
Join us for an onsite visit or virtual discovery experience to explore the model first-hand and understand what makes Blue Divine unique.
Receive Blue Divine’s full training program, operating playbook, and support to prepare for launch.
With our team by your side, open your doors, welcome your clients, and begin scaling a membership-driven luxury med-spa in your market.
Join the wave of transformation — invest in Blue Divine
Own a med-spa with a brand people trust and treatments people crave. Let’s talk about bringing Blue Divine to your market.
* This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.
- 404-467-4232
- [email protected]
- www.bluedivine.com
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